Journal

Notes from a Dubai digital agency.

Opinionated, practical writing on web design, SEO, performance, and digital marketing, by the team that does the work.

Web Design12 April 2026

Web Design Trends Shaping Dubai in 2026

The trends that actually matter for UAE brands this year, and the ones to ignore.

Performance22 March 2026
Why Core Web Vitals Still Decide Who Ranks in the UAE
INP replaced FID. Most UAE brands haven't updated their performance budget. Here's what to do.
9 min read
SEO18 February 2026
The Arabic SEO Checklist Most Dubai Agencies Skip
A 27-point checklist for ranking Arabic content in the UAE, without machine translation tells.
11 min read
Performance30 January 2026
Setting a Mobile Performance Budget You'll Actually Defend
How to draft a performance budget that survives the design and marketing teams.
6 min read
AI8 January 2026
Generative Engine Optimization: Being Found by Perplexity and ChatGPT Search
The new shape of search, and what it means for Dubai businesses competing for visibility.
8 min read

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