Performance22 March 20269 min readThe Digital Agency
If your INP is above 200ms on mobile, you're losing to a competitor whose isn't. Performance has stopped being an engineering nice-to-have and become a commercial moat.
Performance
INP replaced FID. Most UAE brands haven't updated their performance budget. Here's what to do.
If your INP is above 200ms on mobile, you're losing to a competitor whose isn't. Performance has stopped being an engineering nice-to-have and become a commercial moat.
Working on something?
We answer briefs honestly, including the ones we're not right for.
Start a project