Performance22 March 20269 min readThe Digital Agency
If your INP is above 200ms on mobile, you're losing to a competitor whose isn't. Performance has stopped being an engineering nice-to-have and become a commercial moat.
Performance
INP replaced FID. Most UAE brands haven't updated their performance budget. Here's what to do.

If your INP is above 200ms on mobile, you're losing to a competitor whose isn't. Performance has stopped being an engineering nice-to-have and become a commercial moat.
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