In today’s world, having a well-developed and modern web design is essential for business success. But how to achieve this? And what are the basic steps to have an excellent platform for your customers?
In this article we will talk about some pillars to consider when putting together your website!
Well-defined goals
The first thing you should think about when designing a website is the goal you aim to achieve.
What do you expect from this web page? What do you want your customers to find when they visit your website? Do you have a content strategy for your website? Is this an information website, or you are selling products and services in an e-Commerce website?
You must answer such questions before creating your website and trace clear objectives to optimize your page.
Mobile-first responsive web design
User Experience matters. It is a fact! When creating a website, this is number one factor to keep in mind.
In this age of smartphones, where mobile traffic became more than desktop traffic, having a mobile-first responsive website is crucial. Statistics show that approximately 50% of web traffic worldwide comes from mobile devices (statista.com).
Users want to find the answers for their problems in a matter of seconds, and having a mobile-first responsive website is one of the factors that make the user remain on your page.
Being able to comfortably show your content on different devices, attending to the user’s needs, and focusing on a better experience is one of the pillars of today’s web design practices (and you should follow it)!
Don't go for cheap web design
When deciding to invest in web design, you should really invest in it! Don’t go for a cheap website that will not deliver what you are expecting. Cheap web design tools will produce a website that is hard to find and use, and this can impact your future goals.
So, don’t try to save up and choose a cheap web design because you will probably end up having to spend more money to fix it later.
Choose your brand identity before creating the website
Your visual identity must be balanced and aligned with your brand goals. And you should define it before creating the website.
The choice of your brand identity is a well-researched process that should be strategically done. In this process, you will have to choose a visual hierarchy and the elements that represent your brand.
Colors, typography, imagery, themes, white spaces, styles, as well as how the elements are displayed on the page are essential to your website design. Choosing these aspects before creating the website will increase the chances that your goals are met.
