Sales from E-Commerce websites have reached 5.2+ trillion USD in 2021, and expected to reach $8+ trillion dollars by 2026 (Insiderintelligence 2022).
That’s a huge leap!
Since the Covid-19 was declared as a global pandemic, there’s a BOOM in everything – from those few extra pounds you put on in the quarantine to a surge in the e-commerce stores.
But when you must deal with consumers having gazillions of options at their fingertips, making your e-Commerce website stand out becomes more of a struggle than running a brick-and-mortar shop.
Below are some actionable tips for you to get more results out of your e-Commerce website.
Build Your Brand Awareness for your e-Commerce Website
First thing first, let your ideal consumers know that YOU EXIST.
Create a strong online presence of your brand on Facebook, Twitter, Instagram, and Pinterest. In fact, be everywhere. You can harness the power of digital marketing to let your consumers know about your brand.
Produce good quality content. Consider paid ads. Run quality campaigns to spread your word. Because with the quality you can earn the trust of your consumers which eventually grows your sales.
Focus on SEO optimization of your site
SEO is no more a choice for e-Commerce businesses.
You cannot just launch your website and leave it to get users’ attention by accident.
To attract more leads, you need to make your website visible on search engines. Because when you are a highly visible and trusted resource in the eyes of Google and other search engines, it definitely goes in your favor.
Optimizing your website for SEO is not an easy feat, but you must be tireless to design an SEO strategy that gets your website the attention it deserves.
Write a USP-focused Copy
You’ve got only 15 seconds or less to inspire your visitors with your copy.
Therefore, utilize every second of that given time to reinforce that YOU are the solution to your consumers who have been looking for, here comes your Unique Selling Points that make you stand out of the rest.
Remember to be honest, straightforward, and approachable in your copywriting. Tell your consumers who your product will help and why.
In short: Sell your value NOT your product.
Optimize your Site for Mobile Shoppers
Whatever strategies you follow to skyrocket your sales, don’t ever miss making your website friendly for mobile users.
The way people purchase online has insanely changed (and continues to change). Today, vendors are only one Google search away. Almost 60% of mobile users have purchased something online, and they expect a seamless and smooth buying experience.
If you don’t have a mobile-friendly website design, your consumers are more likely to go somewhere else, and you lose business.
So, optimizing your site for mobile shoppers is a must.
Be Creative with your Marketing Tactics
Are you relying on old-school marketing strategies?
You are missing out on something big. Your visitors have transformed from traditional shoppers to understanding consumers. So should you.
Most of the visitors won’t buy from you when they come across your website at first. You have to keep them coming by digital marketing, or telling an interesting story, a video, infographics, or something that no one else is doing and is uniquely yours.
Conclusion
So, you want your e-Commerce business to bloom? Every e-Commerce business owner expects that. But it’s not a short-term process. You can’t just launch your e-Commerce website one day and become an internet sensation the other.
Be patient and give the above-mentioned strategies a try.
If these strategies are not something you can self handle. Consider hiring an e-Commerce web design agency. The Digital Agency is a leading e-commerce web design company in Dubai and can help you up in your e-Commerce game.
