In-class Digital Marketing Course
for everyone, for all Industries
Become a Digital Marketing Pro!
Our comprehensive course is delivered face-to-face and is designed to help you master the latest digital marketing techniques and strategies. The course conducts a 360 digital marketing approach with rich content that is targeted for every industry and every role.
At The Digital Agency, we don’t just deliver academic standard topics, but also covering practical real case studies from the real-world industries, by real-world experts. By the end of the course, you’ll have a deep understanding of how to build effective digital marketing campaigns that drive results.Â
32
HOURS
6
MODULES
4
SESSIONS
500+
Audiences EDUCATED
Who is this course for?
BUSINESS PROFESSIONALS
Learn how to create effective digital marketing campaigns that drive results and grow businesses
BUSINESS OWNERS
Learn how to advertise and sell your products online, attract customers, and grow your business
STUDENTS
Get your dream job, become a digital marketer, improve your resume, or make money from home
Course Curriculum
Our course is broken down into six modules, covering 360 digital marketing topics. Several modules include workshops, quizzes, and hands-on exercises to help you apply your knowledge.
Introduction &
Digital Strategy
- Overview of Digital Disruption
- Key Channels and Strategies
- Understanding the Digital Landscape
- Market Research & Benchmark
- Budgeting and Forecasting
- Roadmaps Planning
- Content Formats & PLanning
Web Design &
User Experience (UX)
- Website Design Fundamentals
- User Interface (UI) & User Experience (UX)
- Wireframing & Prototype
- Landing Pages Design
- Responsive Design & Mobile First
Search Engine
Marketing
- Google Advertising
- Content Marketing
- Keyword research
- On-page optimization
- Technical SEO
- Link Building
- Analytics & Reporting
Social Media Management & Ads
- Social Media Strategy
- Social Media Advertising
- Instagram, Facebook, and TikTok
- Content Creation and Curation
- Content & Community Management
- Influencer Marketing
- Analytics and Reporting
Email, CRM, and Lead Generation
- Email Marketing Fundamentals
- Building and Managing Email Lists
- Creating Effective Email Campaigns
- Automation & CRM Integration
- Lead Generation & Nurturing Strategies
- Analytics and Reporting
Analytics &
Reporting
- Introduction to Digital Metrics
- Analytics Tools and Implementation
- Tracking and Measuring Campaigns
- Data Analysis & Visualization Techniques
- Conversion Rate Optimization (CRO)
- Presenting Insights to Stakeholders
Introduction &
Digital Strategy
- Overview of Digital Disruption
- Key Channels and Strategies
- Understanding the Digital Landscape
- Market Research & Benchmark
Web Design &
User Experience (UX)
- Website Design Fundamentals
- User Interface (UI) & User Experience (UX)
- Wireframing & Prototype
- Landing Pages Design
- Responsive Design & Mobile First
Search Engine
Marketing
- Content Marketing
- Keyword research
- On-page optimization
- Technical SEO
- Link Building
- Analytics & Reporting
Social Media Management & Ads
- Social Media Strategy
- Content Creation and Curation
- Content & Community Management
- Social Media Advertising
- Influencer Marketing
- Analytics and Reporting
Email, CRM, and Lead Generation
- Email Marketing Fundamentals
- Building and Managing Email Lists
- Creating Effective Email Campaigns
- Automation & CRM Integration
- Lead Generation & Nurturing Strategies
- Analytics and Reporting
Analytics &
Reporting
- Introduction to Digital Metrics
- Analytics Tools and Implementation
- Tracking and Measuring Campaigns
- Data Analysis & Visualization Techniques
- Conversion Rate Optimization (CRO)
- Presenting Insights to Stakeholders
Location
We conduct our classes at various locations and venues in Dubai based on the number of students and availability of the venues. Our partners’ conference rooms offering ideal ambince for classes with stunning views, learning facilities, business centers, and a collaborative environment that is perfect for networking.
We will send you the location map and address details prior to the start of the course. We currently conduct classes at JLT, Brasha Heights, and Business Bay, Dubai – UAE.
Past Events
Strategy
Google Ads
PPC
Analytics
Social Media Ads
Social Media Management
SEO
SEM
Email & CRM
Digital Transformation
Innovation
AI
Individuals
Enterprises
Multinationals
SMEs
Europe
Middle East
Instructors
Ahmed Shaker
Digital Savvy | MBA
A result-oriented performance marketing professional with a comprehensive expertise in digital marketing, e-commerce, and business transformation for various industries such as hospitality, travel & tourism, education, insurance, media, government, and others.
Tatiana Cirstea
Performance Marketing Expert
Highly qualified E-commerce & digital professional focused on outstanding problem-solving, Product Management, Product Marketing, Niche Targeting, Digital Innovation, and Creative Solutions.
Fidan Dadashova
Marketing Professional | ACIM
Agile, creative, multi-channel traditional & digital CIM marketing & business development professional with 15 years of proven international experience focused on distinguish disruptive product advantages, strengthening company’s market position & business growth.
Bhavya Shriti
Startups Founder | MBA
Passionate marketer with experience in launching brand and innovative products. Experienced as a Senior Business Analyst with a demonstrated history of working in the Consumer Goods and IT industry for Accenture. Skilled in digital marketing strategy, sales offerings, product innovation, and e-commerce marketing.
Testimonials
Jumeirah Hotels & Resorts
Aurion FZE
Imam Malik College
Sephora
FAQs
This digital marketing course costs AED 3,500 ($953) excluding VAT.
No. This course is delivered face-to-face in class, ensuring an interactive and engaging learning experience for our students.
This course is delivered in a total of 32 hours over 4 full days, 8 hours each (9 am to 5 pm). Weekend classes take place over 2 consecutive weeks: (Sat, Sun, Sat, Sun).
We conduct our classes at various locations and venues in Dubai based on the number of students and availability of the venues. Our partners’ conference rooms offer an ideal ambiance for classes with stunning views, learning facilities, business centers, and a collaborative environment that is perfect for networking.
We will send you the location map and address details prior to the start of the course. We currently conduct classes at JLT, Barsha Heights, and Business Bay, Dubai – UAE.
The course is being taught by a selection of digital marketing experts who have years of experience across various industries. What sets our instructors apart is that they are not just academics, but also heads of accounts who have worked for either leading agencies or have managed international companies’ accounts or positions. This ensures that the teaching is grounded in real-world experience, providing valuable insights and practical knowledge to our students.
We collect groups of 8 to 24 students and assign them into either weekend classes, or weekday classes. Only weekend classes are available this summer.
Yes, upon successful completion of the digital marketing course, you will receive a certificate that showcases your newly acquired skills and knowledge in digital marketing. This certificate serves as a valuable addition to your resume, helping you stand out in the competitive job market and demonstrating your commitment to staying up-to-date with the latest digital marketing strategies and techniques.
Upon completing the digital marketing course, you will be well-equipped to pursue a variety of job opportunities in the digital marketing field. Some popular job roles include Digital Marketing Specialist, Social Media Manager, Content Marketing Manager, SEO Specialist, PPC Specialist, and Email Marketing Manager. You can also explore opportunities in digital marketing agencies, in-house marketing teams of various companies, or as a freelance digital marketing consultant. The skills you acquire during the course will be highly valuable across a wide range of industries and sectors.
Yes, we offer post-course support and assistance to our students. After completing the digital marketing course, our instructors are available for follow-up questions and guidance, ensuring that you can continue to build on the knowledge and skills you acquired during the course. We are committed to your ongoing success and will provide the necessary resources to help you excel in your digital marketing career.
Book Your Seat
The upcoming course will be conducted over two weekends and will start on Saturday 20th May 2023.
The full classroom course will be delivered in Dubai within 4 days (Sat 20th, Sun 21st, Sat 27th, and Sun 28th) 9am to 5pm including lunch and coffee breaks.
The course price is AED 3,500 excluding VAT, and it should be paid upfront to confirm your seat. This way ensures your commitment to attending the classes.
The finalized address will be sent prior to the start of the course.
Address to be sent prior to the start of the course.
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